What Does Google Know About You?
Nowadays, people all over the world are spending twice as much time online, compared to 10 years ago. Therefore, the amount of data uploaded to the internet grows at an incredible speed. It is a never ending flow of information, such as locations, family photos, and plans for tonight, we share about ourselves via social media sites. This is a great opportunity for Google to collect more than 20 petabytes of data every day, which are used to do targeted commercial offers for us. For this internet giant, every minute means tons of new letters sent through Gmail and thousands of new videos uploaded to YouTube. Want to learn more about this? Let’s take a deeper look at the interesting stats what happens in a Google world during a single minute.
Impressive figures, don’t you find? And one of the main reasons of such a success is the ability to use Google services at no cost. But that “free candy” collects a vast number of users’ private data. Let’s find out how Google gathers it to make pop-up advertising more relevant to interests of online audience.
3 ways how Google collects your data
When you use Google services, you allow them to learn any required information about you, such as your tastes, preferences in clothes and food, places you like to visit, etc. Based on this knowledge, Google shows you relevant contextual ads. Below you can find sources for such data collection.
- Gmail. While sending letters, 425 million Gmail users have no idea about the risks of fraud, data manipulation, and identity theft. The most common techniques which cyber criminals use to hack passwords are phishing and brute force attacks. Getting hold of passwords, hackers gain users’ contacts in address book, network accounts, sensitive data, and private correspondence. Moreover, they run programs that enter stolen usernames and passwords on thousands of websites until one hits. It gives an opportunity for scammers to send letters on behalf of a victim. Additionally, having logged in, they can change the password, and lock access to users’ Gmail.
- Chrome. The risk gets more increased if we talk about search queries and web history that sync across multiple gadgets. According to Aaron Titus, Identity Finder’s Chief Privacy Officer and General Counsel, “Any time information is automatically and seamlessly shared between devices, there is a danger that some of the information was not intended to be shared with another device.” Furthermore, In August 2017, one popular and widely used extension for Chrome, Web Developer, was hijacked because of the phishing attack. The cyber criminals then uploaded the infected extension, which flooded websites with ads.
- Google Maps. Google pleased smartphone users all over the world with a free navigation app, Google Maps. It’s too early to celebrate! There are some features, which can threaten your online security. First of all, it will propose you to log in to your Google account and type your home address for better routing. Also, adding geotags of the places you visit, you give hackers, who succeeded in accessing your account, an opportunity to be fully acquainted with your location data. Now they can create a comprehensive picture of your interests, habits, and preferences.
A final word
We would like to end this article with a quote from a well-known song by The Police, which is like Google’s slogan: “Every breath you take, every move you make, I’ll be watching you.” In fact, it seems that this internet giant, like Big Brother, wants to know who you are, what your address is, where you are now, and where you are going to be after.
Unfortunately, there isn’t the only right way to avoid your data collection from the all-seeing eye of Google. At any rate, you can get more online freedom, secure your browsing, and make your private data inaccessible for third parties with a reliable VPN service, like VPN Unlimited. It isn’t a magic bullet, but VPN Unlimited offers you the privacy measures, which will prevent hackers from grabbing and snatching your personal information.
Download VPN Unlimited to set up a constantly encrypted communication with friends, colleagues, or relatives and enjoy your web security.